Social trading platform eToro has introduced an ESG scoring tool for its 3.5 million UK users, embedding environmental, social and governance ratings directly into its stock and fund analysis pages. The feature, powered by data from Sustainalytics, assigns each listed company a score from 0 to 100 across three pillars and flags controversies such as labour disputes, environmental violations, and governance failures. It is the first major retail trading platform in the UK to integrate ESG data at this depth without requiring a premium subscription.

The launch responds to a clear shift in retail investor preferences. According to a survey conducted by eToro and published in December 2025, 58 per cent of UK investors under 40 consider ESG factors when making investment decisions, up from 41 per cent in 2023. "Retail investors are no longer willing to treat sustainability as an afterthought," said Dan Sheridan, eToro's UK managing director. "They want the same quality of ESG data that institutional investors have had for years, and they want it integrated into their existing workflow." The platform has also launched three new thematic portfolios focused on clean energy, water security, and social impact.

The move places eToro ahead of several UK competitors, including Trading 212 and Interactive Investor, in the ESG data space. However, some industry observers have cautioned that ESG scoring methodologies remain inconsistent across providers. "The challenge with any ESG tool is that different rating agencies can reach very different conclusions about the same company," said Catherine Henderson, head of responsible investment research at Square Mile. "Transparency about methodology is essential." eToro has responded by publishing a detailed whitepaper explaining how its scores are calculated and how users should interpret them.